Facebook Ads Prep Course

Lessons in FB Ads Prep Course:

1. 1 Lesson 1 | Start Here

   Objective: Welcome to Module 1! Here we will cover the “what, why and how” of creating a Facebook Page for your Business (even if you already have one).

2. 2 Lesson 2 | Know Your Facebook Products

   Objective: You will learn the difference between a Facebook Profile, a Facebook Page, A Facebook Group, and why you need a Facebook Page.

3. 3 Lesson 3 | Initial FB page Creation

   Objective: You will learn how to create and set up your Facebook Page for your business correctly.

4. 4 Lesson 4 | Adding Your Facebook Page Profile And Cover Photo

   Objective: You will add a profile photo and cover photo to your Facebook Page

5. 5 Lesson 5 | Adding Business Info to your Facebook Page

   Objective: You will learn how to add business info to your Facebook Page

6. 6 Lesson 6 | Adding a CTA Button to your Facebook Business Page

   Objective: You will learn how to add a Call-To-Action (CTA) Button to your business Facebook Page

7. 7 Lesson 7 | Posting Initial Content to your Facebook Business Page

   Objective: You will learn how to add a Call-To-Action (CTA) Button to your business Facebook Page

8. 8 Lesson 1 | Module 2 Intro to Instagram

   Objective: You will learn what Instagram is and why it’s so important to run ads on this platform

9. 9 Lesson 2 | Personal Vs Business Instagram Accounts

   Objective: You will learn the difference between the 2 types IG accounts (personal and professional) and why you want an Instagram Professional account

10. 10 Lesson 3 | Create Your Instagram Account

    Objective: You will learn how to download the Instagram app and create a new account including your username

11. 11 Lesson 4 | Add your Instagram Profile Photo, Website and Bio

    Objective: You will learn how to add a profile photo, add a website and create your perfect Instagram bio

12. 12 Lesson 5 | Convert your Instagram Account into a Business Account

    Objective: You will learn how to convert your Instagram account from personal to professional and add business information

13. 13 Lesson 6 | Link your Business Instagram to your Facebook Page

    Objective: You will learn how to link your Business Instagram to your Facebook Page

14. 14 Lesson 7 | Posting Initial Instagram Content

    Objective: You will learn how to post initial content to your Professional Instagram profile

15. 15 Lesson 1 | Module 3 Intro

    Objective: You will learn what we are going to cover in Module 3

16. 16 Lesson 2 | What is Facebook Business Suite (FKA Business Manager)?

    Objective: You will learn what Facebook Business Suite is and why it’s important for you to use it

17. 17 Lesson 3 | Create a New Business Suite Account

    Objective: You will learn how to link the Facebook Page for your business to your FB Business Suite account

18. 18 Lesson 4 | How to add Your Facebook Page to Business Suite

    Objective: You will learn how to create a new Facebook Ad Account and add 2 payment methods in Business Suite

19. 19 Lesson 5 | How to Create a Facebook Ad Account

    Objective: You will learn how to create a new Facebook Ad Account and add 2 payment methods in Business Suite

20. 20 Lesson 6 | How to Add People to Business Suite

    Objective: You will learn how to add individuals (people) to your Business Suite and how to assign them access to your assets

21. 21 Lesson 1 | Module 1 Intro

    Objective: You will learn what we are going to cover in Module 4

22. 22 Lesson 2 | What is the Facebook Pixel?

    Objective: You will learn what a Facebook (Meta) pixel does, and why you need it for your business

23. 23 Lesson 3 | How to Create a new Facebook Pixel

    Objective: You will learn how to create and access a new Facebook Ads Tracking Pixel, send the pixel code to a developer and connect your Facebook ads account to it.

24. 24 Lesson 4 | How to Install and Use the Pixel Helper Extension

    Objective: You will learn how to install the Facebook Pixel Helper extension and learn how to use it

25. 25 Lesson 5 | How to Install The Facebook Pixel on A Shopify Website

    Objective: You will learn how to install your Facebook Tracking Pixel on your Shopify Site, test that its working using the Facebook Pixel Helper extension and verify your domain in Facebook Business Settings

26. 26 Lesson 6 | How to Install the Facebook Pixel on a WordPress Website

    Objective: You will learn how to install your Facebook Tracking Pixel on your WordPress Website, test that its working using the Facebook Pixel Helper extension and verify your domain in Facebook Business Settings