Photo by Glenn Carstens-Peters on Unsplash
FB Ads Prep Course
FB Ads Prep Course is a step-by-step, video-based training program that instructs you on how to establish the needed accounts to deliver Facebook and Instagram Ads for your business in just 4 days without making you feel overwhelmed or confused.
26 Lessons
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Module 1 | Setting Up Your Facebook Page
Lesson 1 | Start Here
Welcome to Module 1! Here we will cover the “what, why and how” of creating a Facebook Page for your Business (even if you already have one).
Lesson 2 | Know Your Facebook Products
You will learn the difference between a Facebook Profile, a Facebook Page, A Facebook Group, and why you need a Facebook Page.
Lesson 3 | Initial FB page Creation
You will learn how to create and set up your Facebook Page for your business correctly.
Lesson 4 | Adding Your Facebook Page Profile And Cover Photo
You will add a profile photo and cover photo to your Facebook Page
Lesson 5 | Adding Business Info to your Facebook Page
You will learn how to add business info to your Facebook Page
Lesson 6 | Adding a CTA Button to your Facebook Business Page
You will learn how to add a Call-To-Action (CTA) Button to your business Facebook Page
Lesson 7 | Posting Initial Content to your Facebook Business Page
You will learn how to add a Call-To-Action (CTA) Button to your business Facebook Page
Module 2 | Setting up Your Instagram Account
Lesson 1 | Module 2 Intro to Instagram
You will learn what Instagram is and why it’s so important to run ads on this platform
Lesson 2 | Personal Vs Business Instagram Accounts
You will learn the difference between the 2 types IG accounts (personal and professional) and why you want an Instagram Professional account
Lesson 3 | Create Your Instagram Account
You will learn how to download the Instagram app and create a new account including your username
Lesson 4 | Add your Instagram Profile Photo, Website and Bio
You will learn how to add a profile photo, add a website and create your perfect Instagram bio
Lesson 5 | Convert your Instagram Account into a Business Account
You will learn how to convert your Instagram account from personal to professional and add business information
Lesson 6 | Link your Business Instagram to your Facebook Page
You will learn how to link your Business Instagram to your Facebook Page
Lesson 7 | Posting Initial Instagram Content
You will learn how to post initial content to your Professional Instagram profile
Module 3 | Setting up Facebook Business Suite
Lesson 1 | Module 3 Intro
You will learn what we are going to cover in Module 3
Lesson 2 | What is Facebook Business Suite (FKA Business Manager)?
You will learn what Facebook Business Suite is and why it’s important for you to use it
Lesson 3 | Create a New Business Suite Account
You will learn how to link the Facebook Page for your business to your FB Business Suite account
Lesson 4 | How to add Your Facebook Page to Business Suite
You will learn how to create a new Facebook Ad Account and add 2 payment methods in Business Suite
Lesson 5 | How to Create a Facebook Ad Account
You will learn how to create a new Facebook Ad Account and add 2 payment methods in Business Suite
Lesson 6 | How to Add People to Business Suite
You will learn how to add individuals (people) to your Business Suite and how to assign them access to your assets
Module 4 | Setting up a new Facebook Pixel
Lesson 1 | Module 1 Intro
You will learn what we are going to cover in Module 4
Lesson 2 | What is the Facebook Pixel?
You will learn what a Facebook (Meta) pixel does, and why you need it for your business
Lesson 3 | How to Create a new Facebook Pixel
You will learn how to create and access a new Facebook Ads Tracking Pixel, send the pixel code to a developer and connect your Facebook ads account to it.
Lesson 4 | How to Install and Use the Pixel Helper Extension
You will learn how to install the Facebook Pixel Helper extension and learn how to use it
Lesson 5 | How to Install The Facebook Pixel on A Shopify Website
You will learn how to install your Facebook Tracking Pixel on your Shopify Site, test that its working using the Facebook Pixel Helper extension and verify your domain in Facebook Business Settings
Lesson 6 | How to Install the Facebook Pixel on a WordPress Website
You will learn how to install your Facebook Tracking Pixel on your WordPress Website, test that its working using the Facebook Pixel Helper extension and verify your domain in Facebook Business Settings